Introduction
This Privacy Policy describes how Z-NERGY LLC, which operates the Equity Pure Water brand ("Z-NERGY," "Equity Pure Water," "we," "us," or "our"), collects, uses, and shares information when you visit equitypurewater.com, submit a form, contact us, or use our Services.
By using our website or providing us with your information, you agree to the practices described in this Policy. If you do not agree, please do not use our website or submit your information.
Information We Collect
We collect the following categories of information:
Information you provide
- Contact details — such as your name, phone number, email address, and home or service address.
- Inquiry details — information you share about your home, water concerns, appointment preferences, or requests (for example, when scheduling a free water test).
- Communications — messages you send us by form, chat widget, email, phone, or messaging apps.
Information collected automatically
- Usage & device data — such as IP address, browser type, device information, pages visited, and referring pages, collected through cookies and similar technologies.
Financing Applications
If you apply for financing, sensitive financial information (such as details needed for a credit application) is collected and processed directly by our independent third-party lenders under their own privacy policies. We do not collect or store your full financial account or credit-application data.
How We Collect It
- Directly from you — when you fill out a form, use our chat widget, call, text, message us on WhatsApp, or email us.
- Automatically — through cookies and analytics tools when you browse our website.
- Through our service providers — including our website, form, and CRM platform (LeadConnector / HighLevel) and communications providers, which process submissions on our behalf.
How We Use Your Information
We use your information to:
- Respond to your inquiries and schedule water tests, consultations, and appointments;
- Provide, install, service, and support our Products and Services;
- Prepare quotes and process purchases, leases, or financing referrals;
- Communicate with you by phone, email, SMS/text, and messaging apps about your requests and our Services;
- Send promotional messages where you have consented (you can opt out at any time);
- Improve our website, services, and customer experience;
- Maintain security and prevent fraud or misuse; and
- Comply with our legal obligations.
SMS & WhatsApp Messaging
If you provide your phone number and opt in, we may send you SMS/text messages and WhatsApp messages related to your inquiry, appointments, service, and — where you have consented — promotions.
Text Messaging Terms
- By opting in, you consent to receive recurring messages from Equity Pure Water at the number you provide.
- Message frequency varies. Message and data rates may apply.
- Reply STOP to opt out at any time, or HELP for assistance.
- Consent to receive marketing text messages is not a condition of any purchase.
- Carriers are not liable for delayed or undelivered messages.
We do not sell or share your mobile opt-in information or SMS consent with third parties or affiliates for their own marketing purposes. Mobile information collected for text messaging is used only to deliver the messages you have requested and to support the services described in this Policy.
Data Retention
We keep your information for as long as needed to provide our Services, maintain our business records, resolve disputes, and comply with legal obligations. When information is no longer needed, we take reasonable steps to delete or de-identify it.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on where you live, you may have rights over your personal information, including the right to:
- Request access to the personal information we hold about you;
- Request correction of inaccurate information;
- Request deletion of your information;
- Opt out of marketing communications; and
- Opt out of certain sharing of your information for targeted advertising, where applicable.
Florida residents may have rights under the Florida Digital Bill of Rights, and residents of other states may have similar rights under their state laws. To exercise any right, contact us using the details below. We will respond as required by applicable law, and we will not discriminate against you for exercising your rights. You may also unsubscribe from emails using the link in any marketing email, or reply STOP to opt out of texts.
Children's Privacy
Our website and Services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.
Third-Party Websites
Our website may contain links to third-party sites or tools (for example, lenders, social media, or messaging apps). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent version. Material changes will be posted on this page, and your continued use of our website after changes are posted means you accept the updated Policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us:
Equity Pure Water
Operated by Z-NERGY LLC · Central Florida
Phone: (321) 499-6799
Email: [email protected]
Web: equitypurewater.com